How I wish if there is a button to go back in history. I would want India to take the baton forward and start the next wave of inventions, before this craze and craving dies its own death. By the way, it is not something new to us. Our great grandfathers have created history long time ago, Aryabhatta who invented ‘ZERO’, Sushruta who doctored medicine, CV Raman in Science, Tagore, APJ and many more inventors in recent past. One of the key differences that I noticed between India and America is that Americans have a better pattern than us. When they see a trend, they quickly get to it and enhances it. We don’t take action even if we see a trend. We need to improve our pace of thinking, acting, implementing and improving. It’s definitely easier said than done, but we need to start somewhere.
Indians are always in millions! A million fans for a movie star, a million likes on Facebook for a cause, a million people attending a political meeting during elections, etc. The problem doesn’t end there; everybody has a Demi God – Amitabh Bachchan to some, Rajinikanth to few, Shah Rukh, Salman, and Ranbir. The problem here is that we are a billion people moving in million directions. We dig 1 meter deep at a thousand places in search of water instead of digging 100o meters at one place! Our education system talks about different syllabi – State, CBSE, ICSE, IB and many other affiliations. We always had a problem of plenty. We want to do more in less time and unfortunately we end up doing nothing. We try to look for quick results and end up going around like headless chickens.
Look at the houses in the US or Australia. Many of them are huge, some even running into acres. The people living here might have some of the best products at home like a 70 inch home theatre, oven, multi door fridge, Wi-Fi, security system, etc., but the same people have to do everything on their own when it comes to chores around the home; right from getting something repaired, driving to the grocery store, clearing up the lawn, laundry, etc. It’s exactly the opposite in India. We have people all around us to wash clothes, clean utensils, get the groceries, etc., but we might not even have an air condition at home. That’s the way we have defined ourselves and that’s how we were raised. Though we might see a big queue for the next Xbox launch in India, the person standing in the queue might not be willing to pay a petty fee of Rs. 30 to park his car in the parking area.
Selling services to Indian consumers might not be a cakewalk, but it also doesn’t need a lot of thought and innovation. Indians believe in commoditization, be it a handset worth Rs. 2000, or a Rolls Royce worth crores, or a consulting assignment with Accenture. If your neighbour has it, you should have it. If your colleague has it, you should have it. If your relative has it, you should have it. Its that simple!