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New Business Thinking

Shivadhar Soma

I am a business and enterprise sales leader with rich experience in driving P&L growth, enterprise deals, and strategic partnerships across industries like data, cloud, AI, blockchain, and emerging technologies. Closed multi-million-dollar enterprise and public-sector deals, built trusted CXO relationships, and delivered 25–40% YoY growth in SaaS and deep-tech environments.

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A billion scoops waiting to happen
Featured Post

A Billion Scoops Waiting to Happen: India's Ice Cream Inflection Point

𝗠𝗮𝗴𝗻𝘂𝗺 𝗷𝘂𝘀𝘁 𝗮𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗱 𝟯 𝗻𝗲𝘄 𝗳𝗮𝗰𝘁𝗼𝗿𝗶𝗲𝘀 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮. Their margins right now? The CEO's own words: "Still not very good." And yet they are tripling capacity. That is either recklessness or it is one of the most calculated bets in Indian consumer markets today. I think it is the latter. Here is why. 𝗟𝗲𝘁 𝗺𝗲 𝘀𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗮 𝘀𝘁𝗼𝗿𝘆 𝗳𝗿𝗼𝗺 𝗖𝗵𝗶𝗻𝗮. In 2005, China's per capita ice cream consumption was barely 1 litre per person per year. Largely a tea-and-savory culture, ice cream was a summer curiosity, not a...

29 days ago • 3 min read

Every generation has looked at the next one and sighed deeply. It's practically a tradition at this point. The Boomers were called idealistic dropouts. Gen X were labelled nihilistic slackers. Millennials were the avocado-toast-eating narcissists who couldn't afford homes (for the record - that's a housing crisis, not a character flaw). And Gen Z? Direction-less. Distracted. Too online. Allergic to hard work. The pattern is so consistent across history that psychologists have a name for it,...

29 days ago • 4 min read